Outfit Post: Damart Spring/Summer Collection

A week ago I didn't really know very much about Damart, other than it's famous for thermals and has specialised in fashion for the senior market for over sixty years. So I was quite surprised when they got in touch with me, asking me to choose something from their spring/summer collection to review. That is, until they explained that while their core market is still predominantly the more mature age group, they are also trying to attract younger women. As part of this effort, they have produced a fabulous look book here which shows off some of the key pieces of the range, and many of them could be worn by women of all ages.

I was honestly spoilt for choice, and in the end I couldn't choose between a trench coat and a stripy Breton top, so Damart sent me both! Trench coats are perfect for this time of year, and this one is lovely and lightweight and comes in a black and white dogtooth pattern, perfect for nailing the monochrome trend that is so popular at the moment:

Damart Trench Coat £35

It is very reasonably priced, especially as you would get so much wear out of it - smart enough to wear to work but would also look fabulous paired with jeans at the weekend for a more laid back look.

Here I am wearing it for the first time yesterday:

Trench Coat c/o Damart

Pink top - Cos SS13

Pink bag - Nat & Nin at yard

Black Double Zip Jeans - Mint Velvet AW13

Silver Slingbacks - Next SS14

And here's how it looks belted:

I love the pop of pink against the monochrome trench:

Now for the Breton top! Everyone knows by now how much I love my stripy tops, but I don't have one in red, so this one really caught my eye. The jersey fabric is so soft and comfortable, and it's such a timeless classic to have in your wardrobe - I plan to wear it lots this summer with either red or white jeans. And even better, it's only £19!

Stripy top c/o Damart

Red Jeans - Topshop SS12

Grey pumps by Victoria at Yard

Here are some other gorgeous pieces from the range that I could so easily have chosen, starting with this stylish reptile print blouse:

And I adore this floral blazer, so on trend:

And back to my favourite monochrome trend, I love the pop of colour from the red shoes:

So, did you know that Damart are aiming for a younger market? They are on my radar now and it's definitely worth checking them out!

Next time on the blog I will be showing off a beautiful dress that I've been sent to review!

Have a fabulous weekend in the sunshine!

Abbi x